Sourcing Promotional Goods in China – The 5 Things You Need to Know



The most important reason behind sourcing direct from China will inevitably be price. There is nevertheless no certainty which the suppliers advertisements directly to end users in Europe and the US is going to be offering the very best prices since these will be corrected to fit to industry. Many times a broker, using better buying power and bigger quantities, will have the ability to give prices equivalent or sometimes better compared to the prices that a Chinese supplier provides. In addition as most of trade in Asia is conducted in 2500 the exchange rate fluctuations may play havoc with costs and an experienced sourcing company will on average hedge against this or at least have a idea of where the foreign exchange prices are heading. There is in addition the delivery costs and import duty that’s frequently not factored in to the expenses of goods bought over seas. Pricing on certain goods (such as flash memory products) is exceptionally volatile and will literally change throughout the course of an purchase.


Lead-time is often the prohibitive factor in choosing whether to outsource supply to China. A large delivery that cannot be air freighted are usually at sea for 30 to 40 days and will take upto weekly to clean customs. No good if you sourcing agent those branded tins to get a conference in fourteen days! Local suppliers can aid in a range of means. Firstly a native supplier will some times have stock of the raw product and the branding might be performed in the nation of delivery. For instance pad or screen printing providers are quite common, even though there will be some difference in the price of this support but as the largest cost will be the merchandise itself should not be a significant increase. An experienced sourcing company will also be able to reduce the delivery period if there isn’t any other alternative. Bulk deals are usually arranged with shippers to negotiate large expenses and on imports smaller than the usual container that there are air cargo deals which are going to be affordable. Customs clearance by the agent doing work for a company specialising in preventing overseas will normally be much quicker and hitch free than attempting to complete a one off import.

Communication / Customerservice

Chinese people are extremely honourable and hardworking on the entire world. Yes this really is a generalisation that’s never a great thing but there’s a true culture of work, efficacy and willingness in China such as which is not as prevalent in Western Europe. However, there is no getting away from the fact that English is not the first language to get an organization representative out of Shenzen (or one of the other major manufacturing are as in China).At best they may have had additional tuition from English but unless your Cantonese (and even better Mandarin) is upto scratch you will find it tough to communicate and frustrations can develop. Cultural differences can mean some thing which appears obvious to a European is not found. There’s also a significant time zone dilemma in that by the time some body in London arrives at work there are only a few hours of their afternoon abandoned in China. This can be used to your advantage if orders have been placed late in the day it’s often possible to acquire signs and confirmation back first thing in the afternoon. Ofcourse any further changes will frequently be postponed by 24 hours. It’s not uncommon for the longest period in a production function as communicating of what you personally or your customer requirements.

Credit Terms

Charge is not something which many Chinese firms provides. Even stone solid corporations will undoubtedly be asked for large deposits and balance before shipment for orders under $10,000 roughly. The typical means of paying anything that is finished a couple million 2500 is a letter of charge. This can be a contract drafted with a trade finance bank that lays out specifications for the products and guarantees to pay for the amount agreed upon arrival of the product from the payee’s port of choice. The arrangement can be quite detailed without just specifics about amounts, tolerances but technical criteria about the product itself. This is in place the guarantee for the two sides that if items are to specification the agreed amount will be paid off. This record may also include the particulars of insurance. Shipping goods within from china and taiwan is not completely without risk – piracy, accidents or storms can lead to the sudden loss over board of your container of branded electronic equipment. Hence a water-tight insurance policy is called for by the lender guaranteeing the bond.

Goods match for purpose

The final thing you want is to receive your dispatch to get that they are not in some manner fit for purpose. As an example poor memory chip in flash drives will render them unusable or publish issues on promotional tins will mean they will need to be re done. Rather more severe are safety issues; such as tin services and products for sale have to be more food safe. This means extensive testing is required to make sure that levels of toxic metals and compounds are contained in the permissible limits. Importing goods that do not meet these requirements (and possess the suitable certificate ) means at least goods have been impounded and at the worst case scenario a big fine for contravening those rules. Whenever you are trying to tight deadlines receiving erroneous goods can be described as a total disaster.


Vigilantly choosing your far-east supplier and making sure that they have been experience in the kind of order you are placing will go along way to ensuring that a smooth production for the branded promotional goods. There are many edges undertake the sourcing of goods in-house if your company gets the resources to devote to the process. Having said this, dealing together with a fantastic regional pro sourcing company will most likely not only save the frustration of dealing with a supplier on the opposite hand of their entire world but frequently too will wind up saving money in the long term. Choose the one that has got the credentials and can demonstrate a great knowledge of the products you’re sourcing and the manufacturing procedures involved.

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